We help strengthen Amadeus' social sustainability plan
Customer
Amadeus
Category
Integration of sustainability in the business
Services
Definition of sustainability strategies
Industry
IT and Travel & Tourism
Context
Amadeus, a leading international technology company in the travel and tourism sector, set out to strengthen its social sustainability plan. The aim was to maximise its positive contribution to the travel and tourism ecosystem by identifying opportunities for impact that align with both the company’s operations and its corporate strategy. This work resulted in the design and implementation of priority initiatives in the field of social sustainability, directly connected to Amadeus’ business and operations. Among these initiatives are an impact engagement framework for local communities and social impact innovation programmes aimed at SMEs.
The challenge
With a presence in more than 190 markets, Amadeus faced the challenge of designing a social strategy that reflected its geographical diversity and addressed global social problems in the sector.
The key was to integrate the Amadeus business perspective into the company's social strategy to maximise the impact, helping to strengthen the travel and tourism ecosystem.
PROJECT OBJECTIVES:
Reinforcement of the social sustainability strategy across the internal and external pillars.
Maximize the company's positive impact on society and employees by finding impact-generating opportunities from the core of the company's operations that link social impact and corporate strategy, internal and external.
Align internal and external social commitments into a structured strategy.
Plan of action
To redefine Amadeus' social sustainability strategy, we followed these steps:
Analysis of Global Social Trends: We identified social trends in the technology and travel sector, assessing risks and opportunities.
Social Benchmarking and Financial Materiality: We analyzed the social approach of competitors and customers, identifying key material issues.
Understanding Stakeholder Challenges: We identified the social challenges of Amadeus' priority stakeholders.
Review of Current Social Strategy: We assessed the internal and external social strategic framework, analyzing ongoing initiatives.
Additional Opportunity Analysis: We define new initiatives to develop the social plan, detailing and planning their execution.
Implementation of Social Action Lines: We develop and implement several lines defined in the social strategy, such as the impact involvement framework in local communities, social impact innovation programs in SMEs, and development of Amadeus' internal and external accessibility ambition.
By clicking 'Accept all cookies', you accept the storage of cookies on your device to improve site navigation, analyze site usage and assist in our marketing efforts. Consult our Privacy Policy for more information.
